MadcapPR

Services

  • Award entry and recognition: I can help get you and your brand the recognition you deserve.
  • Blogger relations & consulting: Interested in starting a blog? Want to grow your blog’s readership and/or secure valuable brand sponsorships? Are you a brand who wants to work with bloggers (have them review your products, talk about you, come to your event)? Let’s talk. As a blogger with four years experience, loyal readership and blogger-brand-relations experience, I can help you out.
  • Collateral development: I can develop and design a core set of press and front-facing documents that outline your mission and products your company offers.
    These materials typically include:
    1. Media kit with company fact sheet
, products overview, testimonials, case studies, bios on key leadership and more
    2. Sell sheets
    3. Flyers
  • Key content creation: Whether it be writing blogs, newsletters, press releases, e-books, by-lined content, op-eds, and/or books, I can help you create, and then leverage, great content to expand your brand’s reach, drive engagement and convert leads.
  • Media strategy & relations: Within media relations, there are both inbound media relations (this is using content as a way to draw in journalists) and real-time media relations (this is called “news-jacking”). Used in harmony, inbound and real-time media relations require creating engaging content and using a creative and thoughtfully designed pitching strategy to earn your brand positive news coverage. To see results, you’ll need a strategy that’s geared for at least 3 months.
  • Media training: This involves coaching you and your relevant spokesperson (or team) on how to speak to the media and how to thrive on-camera and in interviews by getting your key messages across.
  • Social media strategy & management: This includes managing your Facebook, Twitter, LinkedIn and other social media platforms to engage with your audience, gain followers/leads and build trust in your brand. I can also refer you to people who do this, should I have no room for additional clients.
  • Special projects:  Only want to work with me on a specific goal or project? Let’s talk.
  • Thought leadership:  I can help you, or your company’s leadership, become a subject-matter expert and industry visionary by securing speaking engagements, ghost-writing by-lines for publication in key media outlets and more.

Packages

The PR Spotlight

Creation & launch of newsworthy & share-worthy press release

  • Phone interview with company representative
  • Background research and drafting of press release
  • Two rounds of edits

Choose This Package

The PR Spotlight 3.0

Creation & launch of newsworthy & share-worthy press release + distribution + media outreach

  • Phone interview with company representative
  • Background research and drafting of press release
  • Two rounds of edits
  • Targeted media list compilation
  • National distribution via PR Web or PR Newswire (extra fees apply)
  • Pitch company to targeted media list
  • Coordinate media interviews and/or product sample requests
Choose This Package

The Future Subject-Matter Expert Starter Package

  • Creation of biography geared to garner speaking engagements
  • Creation of speaker pitch direct mailer to be sent on your behalf to key media outlets
  • Creation of key media outlet & speaking events target list
  • Creation of one by-lined (ghost-written) content piece (article, blog post, e-book, etc.)
Choose This Package

The Start-up Package

  • Creation of media kit*
  • Media training for founders
  • PR Spotlight 3.0 Package (press release creation, distribution and media pitching)
  • Editorial calendar creation (will help you plan your pitching strategy year-round with our without me as your PR person)
Choose This Package

À La Carte Services

  • Award submission
  • By-lined article creation
  • Editorial calendar creation
  • Event calendar creation
  • Key content creation: website content, blogs, e-books, etc.
  • Marketing collateral creation
  • Media kit creation
  • Media list compilation
  • Media outreach
  • Media training
  • Pitch creation
  • Press release drafting
  • Social media management
  • Speaking event consulting

*Graphic design will be outsourced to one of my approved designers with your approval. Their price is not included in this package.

Interested in a quote or in one of the above packages?  Click Here