About MadcapPR

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You’re probably a little crazy if you’re launching a business or trying to make it on your own as a solopreneur, but the fact of the matter is: your ability to be unreasonable is also your greatest asset. People like Einstein, Galileo, and Harriet Tubman were all “unreasonable” minds. They saw the status quo and paved another way.

I’m here to make sure your story gets told.

So, who am I?


I’m Annabel and I’ve worked with change-agents and unreasonable entrepreneurs to get their faces and businesses in top business magazines, including Inc, Entrepreneur, and Forbes, top lifestyle magazines like Women’s Health and Redbook, and even on prime-time TV.

I have an unreasonable idea myself:

Your ideas should be crazy. But the price you pay for PR shouldn’t be.

I’ve seen PR agencies charge an arm-and-a-leg for work that, frankly, shouldn’t cost a toe. I want to bring honesty and transparency to the PR world. Plus, I’m only satisfied when I’m making the world a little more complex – and that’s why I want to work with you.

“You’re mad, bonkers, completely off your head. But I’ll tell you a secret. All the best people are” – Alice in “Alice in Wonderland” by Lewis Caroll

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