7 Guerrilla Strategies for Getting Kick-Ass PR on a Budget ➩
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Welcome to Madcap PR

You’re probably a little crazy if you’re launching a business or trying to make it on your own as a solopreneur, but the fact of the matter is: your ability to be unreasonable is also your greatest asset. People like Einstein, Galileo, and Harriet Tubman were all “unreasonable” minds. They saw the status quo and paved another way.

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I’m here to make sure your story gets told.

So, who am I?


For the past ten years, I’ve created marketing and communications strategies for a U.S. News and World Report “Top 10” public university, an Entrepreneur-ranked #1 Franchise, a NY Times best-selling author, a celebrity with a consumer product, and an American Lawyer-ranked “Top 10” law firm, with veritable results. Results have included positive publicity in nearly every top print publication, prime-time TV coverage, first-place keyword search engine rankings, content that generated leads resulting in millions of dollars, and more. My ghost-written articles have published on reputable sites like Forbes and Fast Company and garnered thousands of reads.

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“You’re mad, bonkers, completely off your head. But I’ll tell you a secret. All the best people are” – Alice in “Alice in Wonderland” by Lewis Caroll